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Las Vegas · Brand activation

SEMA, from the inside.

Custom builds. Cameras rolling. A day inside automotive culture.

Dory at the Toyo Tires Treadpass display, SEMA 2026.
Toyo TreadpassDory · Original post
A B58-swapped BMW i8 filmed by Caden Underwood at SEMA 2026.
A B58-swapped BMW i8Caden Underwood · Original post

On the floor with Dory and Caden.

Dory explores Toyo Tires’ Treadpass. Caden gets a closer look at a B58-swapped BMW i8. Two creator perspectives from SEMA 2026.

For an automotive creator, the car is only the beginning. The design details, the people behind a build and the process of getting the shot can each become a different story.