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The Know · Learning

Inside Brand School.

Meet the people behind the brands.

Creators make decisions about products, positioning and the people they work with. Brand School brings a founder’s perspective into that conversation.

Vertical footage of a Brand School workshop and Knocking Studio Sessions recording at a studio news desk.

Brand School × Knocking Studio Sessions

At the desk with Meghan Asha.

Brand School founder Meghan Asha joins Knocking Studio Sessions for a conversation at the desk. Go behind the scenes of the recording.

User-supplied Brand School session footage with Lew Frankfort, former chairman and CEO of Coach.

Lew Frankfort · Brand School conversation

In conversation with Lew Frankfort.

The former chairman and CEO of Coach brings a career in building a consumer brand to Brand School. This separate session offers a closer look at the experience behind the title.

Watch the original Lew Frankfort session

A different perspective for your next project.

Learning how people build brands gives creators more to ask about: the product, who it is for, and why someone would choose it. Those questions can shape an interview, a product demonstration or the story behind a campaign.